WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our websites, read articles and other materials, and check on offerings without giving us any “personal information” (defined below). So that we can provide our users with the most efficient and enhanced, personalized service, we may request information about you in certain circumstances (for example, in order to provide a quote), and collect certain information automatically. This information might include, for example, your name, email address, phone number, and physical address. We also use contact lists and other information we may obtain from third parties. We may also collect certain non-personally identifiable information when you visit our web pages, such as the type of browser and operating system you are using, your IP address, your device identifiers, your Internet or wireless service provider, and location-based information.
By “personal information” we mean information that identifies you individually, such as names, mailing addresses, email addresses, gender, and credit or debit card information.
Currently we collect personal information from you when you request a quote. In the future we may collect personal information from you in connection with email services we offer, surveys we undertake, or to participate in online forums or committees.
HOW DO WE USE COLLECTED INFORMATION?
We use information you provide to fulfill your requests, improve our products and services, and operate our business. For example, we may use personal information so that we may display or send custom, personalized content to our website visitors and to send newsletters, mail, emails, features, promotional material, surveys and other updates, information or offers to our users. A user may, at any time, opt out of receiving promotional offers by mail, telephone or email by clicking here: email@example.com. We also use collected information to evaluate and administer our products and services, fulfill customer requests (e.g., provide a quote), respond to any problems that may arise, such as difficulties in navigating our sites or accessing certain features, as well as to gauge user trends to determine what products and services are most popular with users, and to put you in touch with our dealers.
HOW DO WE SHARE PERSONAL INFORMATION?
Dawson Tire may use both anonymous, aggregate demographic data and any personal information you provide for internal marketing or other business purposes.
We share anonymous, aggregate demographic information (such as gender, age, income, hobbies, interests, etc.), and anonymous information obtained from cookies and similar technologies, with our dealers and business partners. We do not provide personally identifiable information to any of these third parties in providing these reports.
You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through Dawson Tire’s websites or any other service available online), that information can be collected and used by others. For example, if you use chat, forums, bulletin boards or message boards, or if you post personal information online (such as your email address, photograph, etc.), you may receive unsolicited messages from others. Dawson Tire has no control over this use of your personal information.
Dawson Tire may use “cookies” in connection with operation of its websites. Cookies are small pieces of information that are stored on your computer by the Dawson Tire website server. Cookies are used for record-keeping purposes—the stored information can be retrieved by the Dawson Tire website server when you return to the website.
HOW DO WE USE WEB BEACONS?
We use Web beacon technologies throughout our sites in order to assess traffic patterns, determine the effectiveness of our advertising campaigns, determine unique visitor counts and create an improved user experience throughout our sites. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, which are commonly used in the industry and on many major websites. We also may include Web beacons in promotional email messages or electronic newsletters in order to determine the effectiveness of those campaigns.
When a user accesses a page or email containing a “Web beacon,” notice of that access is generated and sent to us. Because Web beacons work in conjunction with cookies, users who do not want this information considered in association with anonymous cookie information should set their browsers to turn off cookies. (When users turn off cookies, Web beacon technologies will still detect users visits anonymously, but this information cannot be associated with other user information and is disregarded).
HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION?
If you prefer not to receive traditional mail or other off-line promotions from Dawson Tire, please click here: firstname.lastname@example.org.
If you prefer not to receive e-mail marketing or other online promotions and advertising from Dawson Tire, or if you want to opt-out of any sharing of your personal information with third parties not owned by Dawson Tire, please click here: email@example.com.
Dawson Tire websites will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.
We will try to implement your opt-out requests promptly, but you may still receive promotional information from us by mail for up to 60 days due to printing and mailing schedules, and up to 10 days for email; please forgive any delay.
SECURITY OF YOUR PERSONAL INFORMATION
We have put in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect. No system can be completely secure, however, and we do not guarantee that unauthorized disclosures and access will not happen.
CHANGES IN CORPORATE STRUCTURE
In developing our business, we might sell certain assets, or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets.
YOUR CALIFORNIA PRIVACY RIGHTS
VISITORS AND SUBSCRIBERS OUTSIDE THE UNITED STATES
PO Box 128
Gothenburg, NE 69138
Or you can fax us at 308 537 7360
Last updated December 26, 2013